Our Process
We use account-based marketing (ABM) strategies to engage your target audience based on who they are and what they care about, not just where they are.
25 Years of Industry Experience + Latest AI Tools + Regulatory Compliance
Digital-First ABM at Scale
We focus on companies that market innovative solutions to healthcare clinicians and administrators. With twenty-five years of experience running adjacent campaigns in a tightly defined industry, we have the wisdom to nimbly leverage the latest AI and digital tools to maximize your marketing spend while staying compliant with regulatory requirements.
We Keep it Simple.
Identify the Audience
Our customers have a finite, tightly defined audience. Maybe it’s orthopedic surgeons in independent practice or revenue cycle managers in large integrated delivery networks. For our targeting, we go beyond just describing those audiences. We create and enrich a list of every person in your ICP and assign them to the relevant persona. Some of them will likely be in your CRM, some won’t.
Get the data you need to enable 1-1 outreach at scale.
Develop Messaging + Content
Messaging and content are often a pain point for organizations in this category, with many feeling that “no one outside our organization can create good technical content about our solution”. This is exactly the kind of messaging and content that is our bread and butter. You don’t need to babysit or teach us. Just give us access to internal documents and an hour or two with a couple of subject-matter experts, and we’ll do the rest.
Unblock your content machine to generate educational, interactive assets for every persona in the decision-making process.
Get Permission
Now that we know exactly who you are going after and what we want to say to them, we engage your ICP with customized outreach and educational materials.
Get the data you need to enable 1-1 outreach at scale.
Be Ubiquitous
Once we have the opt-in, we surround your prospects with cost-effective omnichannel digital marketing that targets them individually with their specific value propositions. You could spend the money on billboards, massive conference displays, or overpriced ads in medical journals… but why waste all that money on bycatch that can’t influence the purchase of your product when you can target the specific individuals that can?
Maximize your advertising spend with precise targeting and engaging content.
Track Engagement and Handoff to Sales
Every engagement and impression is carefully tracked in your CRM and marketing automation systems. The sales team can always see who to call next, which assets the prospect has engaged with, and suggestions for follow-up messages and assets.
Lay the groundwork for sales’ success.
FAQs
No problem. We work efficiently with MLR teams and have the processes in place to ensure that NOTHING is ever made public without requisite approvals. Furthermore, we create content in a modular manner that allows for the reuse of approved language when/where appropriate, while carefully monitoring all content for non-approved language or use cases.
We were early adopters of AI and have built AI systems into a number of our processes. AI allows us to move much faster and more efficiently for our clients—and enables scale, data analysis, and language processing that would otherwise be impossible. However, AI isn’t a magic button, and it doesn’t replace hard-won experience and wisdom. We harness AI as a force multiplier for our thinking, not to do our thinking for us.
Many customers want to know exactly how we are using AI to ensure it doesn’t compromise their data confidentiality, copyright integrity, or client-customer issues. We’ve thought through these issues in great depth and have an entire presentation on our AI-governance procedures if you’re interested. The short version is that we encourage internal experimentation with non-client data and enforce procedures with client data that ensure compliance and safety.