Marketing today can and should be approached in much the same way you do in building features or running a dev organization (i.e. it’s not that scary).
When I started as a project manager, there were just a few project management tools available, and assets were stored on a hosted server that required FTP access. If you worked in Windows, you created your project plan in MS Project. If you were a Mac person, Merlin was its equivalent. Both were secure, robust […]