Retargeting 101: The What & How (And Tips for Doing It Well)

Ever notice those ubiquitous ads that seem to follow you around the Internet after a visit to a product website? The common term for this advertising strategy is retargeting. How retargeting works Retargeting works a little something like this: you go to an awesome hammock website, because you need a hammock to relax in during your copious […]

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The 7 Golden Rules of SEO

SEO Best Practices You could drive yourself crazy worrying about Google’s 200+ ranking factors for SEO, or you could just focus on writing good content that speaks to your audience, promote it wisely, and stick to these 7 golden rules of SEO: Figure out your targeted keyword(s) – use Google AdWords Keyword Planner or others as a […]

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