Twitter’s New Targeting Feature: Tailored Audiences

Back in December, Twitter launched a new feature that they don’t seem to be promoting much called Tailored Audiences. In fact, it’s almost like they’re hiding it.[1]  It’s totally killer though; content marketers everywhere should be thinking about how to best incorporate it into their distribution strategy. Targeted Audiences are Passé Now, Tailored Audiences are […]

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Retargeting, Segments, and Dashboards: Google Analytics Enhancements

I am infamous in our office for complaining about Google Analytics’ habit of “continuous improvement” — the changing of their UX basically every two weeks without much warning or explanation. However, this time, I’m excited to see two new, enhanced features they’ve been rolling out over the last couple of weeks that absolutely make it […]

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PPC is Boring. What’s Next?

A recent article on PPC trends caught my eye. It reports that the average CPC for paid search ads rose again across all search engines in the fourth quarter of 2013; it currently stands at $1.33. Mobile, of course, continued its inexorable rise. And Bing is once again a market-share afterthought at 15.6%.  (Thanks to The Search […]

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