Two Steps to Developing Your Brand

Last Christmas, my sister and brother-in-law bought me a web domain. Then, like most good Christmas presents, I promptly forgot about it for over a year. But in February — when my hosting company politely reminded me that I needed to renew my subscription plan — I started thinking about it again, and decided that […]

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Millennials: Personal Branding Since Birth

Millennials get called out. A lot. In fact, “millennial” is almost a curse word these days. It’s become a signifier of petty, narcissistic behavior and an entitled attitude that’s apparent in our obsessive use of Facebook, Twitter, and Instagram. “No,” our elders say, “Not everyone wants to know you went to that ceviche restaurant again. […]

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Marketing Professional Services, Part 1: Give Your People a Soapbox

Marketing professional services requires that you effectively market the brands of both the company and the skilled individuals that comprise it. Too often, I see service companies promoting themselves only as organizations and not as organizations AND a collection of highly talented individuals. Focusing on the personal brands of just the top executives is not […]

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B2B Content Marketing: A How-To Guide

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