Social Employees: Everyone’s Job is Social Media Marketing

In these days of social media-fueled marketing, companies should expect their employees to be active users of social media — both for themselves, and as ambassadors for the company. And, likewise, employees should now see this as an inherent job requirement. Cheryl and Mark Burgess, authors of recently published, The Social Employee: How Great Companies Make Social […]

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How to Run a Great Kickoff Meeting

  As we learned in What Happens in Vagueness Stays in Vagueness the kickoff meeting is critical for a successful project.  No matter how complex or simple, how large or small, the kickoff meeting is important. Keys to a great kickoff meeting: Make sure someone from each discipline attends. Define project scope and goals. Prepare […]

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El Jefe in the Small Office.

The Tragedy of the Commons or Who’s Responsible for Cleaning a Small Office? Running a small office such as an early-stage start-up or boutique marketing firm seems like it should be pretty straightforward. But sometimes it’s not. A challenge that often occurs in this environment is that everyone wears multiple customer-facing hats and it’s not […]

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B2B Content Marketing: A How-To Guide

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