Marketing today can and should be approached in much the same way you do in building features or running a dev organization (i.e. it’s not that scary).
About five days a week, I walk or drive through Capitola Village, a small town/tourist trap in Santa Cruz, CA that has attracted visitors for 200 years or so. Maybe more. And as summer grows closer, the number of tourists also grows. Getting through the area becomes a longer, slower trip. A slower trip means I […]