Logo design strategy: one of these yoga studios is not like the others (Part 2)

Recently, I had the opportunity to work on a new logo design for a small yoga practice. I decided to document the experience from beginning to end in a two-part series, with some commentary peppered through out to give a peek into a designers process for creating what is arguably the most important (certainly ubiquitous) design element of a brand’s identity.

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Logo design strategy: one of these yoga studios is not like the others (Part 1)

I recently had the opportunity to work on a new logo design for a small yoga practice. (FYI: Office yoga lessons are a great way to start the brand identity conversation.) I decided to document the experience from beginning to end in a two-part series, with some commentary peppered through out to give a peek into a designers process for creating what is arguably the most important (certainly ubiquitous) design element of a brand’s identity.

Read More

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