Recently, I had the opportunity to work on a new logo design for a small yoga practice. I decided to document the experience from beginning to end in a two-part series, with some commentary peppered through out to give a peek into a designers process for creating what is arguably the most important (certainly ubiquitous) design element of a brand’s identity.
I recently had the opportunity to work on a new logo design for a small yoga practice. (FYI: Office yoga lessons are a great way to start the brand identity conversation.) I decided to document the experience from beginning to end in a two-part series, with some commentary peppered through out to give a peek into a designers process for creating what is arguably the most important (certainly ubiquitous) design element of a brand’s identity.
Logos. They’re everywhere we are. Maybe we don’t think we pay too much attention to them. But some of our more ubiquitous brands’ logos have gone through both major and subtle design overhauls — for better or worse. Here are a few examples. Identity crisis. Xerox is a steady, solid brand — we all know the company; […]
We see words and read text everyday — any of you design nerds ever wonder what makes up the anatomy of a letter? There is a standard set of terms to describe the parts of a character. These terms, and the parts of the letter they represent, are often referred to as “letter anatomy” and what […]
Designing “above the fold” is a term that originated in newspaper layout strategy. Everything above the half fold or on the front pages of a newspaper was considered above the fold. Translated to the web for desktops, laptops, tablets and mobile devices, this concept refers to the portion of the webpage that is visible without […]
I recently had the pleasure of visiting the new digital music exhibit, Reboot: Music, at the San Jose Tech Museum of Innovation. I thought an exhibit comprised of sight and sound —arguably our two most powerful sensory mediums — would do well for my creative soul. As a designer, I do find a lot of inspiration in […]
It’s quite apparent that flat design will dominate in 2014 design trends. And the concept and principles that apply to flat design fit under the umbrella of hierarchy of content. Considering the hierarchy of content in the initial stages of design has always been the traditional approach to the design process. But how that hierarchy of […]
Inspiration is crucial to creation. My favorite way to get inspired is by going to an art gallery, museum or site-specific installation. However, we know all too well that getting out and getting off the computer isn’t always possible. So, sometimes when I need a creative boost, I like to hit up some of my favorite […]
Traditional printmaking is very dear to my heart, as it was the focus of my studies at the School of the Art Institute of Chicago. Specifically, I focused on Intaglio (etching) and screen-printing. But more and more, I’m finding modern printing processes equally interesting, as each becomes refined and specialized. And the recent rise of […]
The battle between Flat design and Skeuomorphism rages on. It started in the mid 2000’s when Microsoft brought in flat design with their Metro Design implementation. Apple had a major push to change their iOS7 and brought a lot of discussion about flat design in 2013. Apple didn’t completely do away with skeuomorphic icons, but […]