Jessica Lanham

Logo design strategy: one of these yoga studios is not like the others (Part 2)

Recently, I had the opportunity to work on a new logo design for a small yoga practice. I decided to document the experience from beginning to end in a two-part series, with some commentary peppered through out to give a peek into a designers process for creating what is arguably the most important (certainly ubiquitous) design element of a brand’s identity.

Read More

Logo design strategy: one of these yoga studios is not like the others (Part 1)

I recently had the opportunity to work on a new logo design for a small yoga practice. (FYI: Office yoga lessons are a great way to start the brand identity conversation.) I decided to document the experience from beginning to end in a two-part series, with some commentary peppered through out to give a peek into a designers process for creating what is arguably the most important (certainly ubiquitous) design element of a brand’s identity.

Read More

2014 Design Trend: Hierarchy of Content

It’s quite apparent that flat design will dominate in 2014 design trends. And the concept and principles that apply to flat design fit under the umbrella of hierarchy of content. Considering the hierarchy of content in the initial stages of design has always been the traditional approach to the design process. But how that hierarchy of […]

Read More

Flat Design vs. Skeuomorphism: Pros and Cons

The battle between Flat design and Skeuomorphism rages on. It started in the mid 2000’s when Microsoft brought in flat design with their Metro Design implementation. Apple had a major push to change their iOS7 and brought a lot of discussion about flat design in 2013. Apple didn’t completely do away with skeuomorphic icons, but […]

Read More

Want the whole series?

Sign up to be notified when the next blog is published and you will also receive a copy of our Marketing to Doctors ebook.