I recently had the opportunity to work on a new logo design for a small yoga practice. (FYI: Office yoga lessons are a great way to start the brand identity conversation.) I decided to document the experience from beginning to end in a two-part series, with some commentary peppered through out to give a peek into a designers process for creating what is arguably the most important (certainly ubiquitous) design element of a brand’s identity.
It’s quite apparent that flat design will dominate in 2014 design trends. And the concept and principles that apply to flat design fit under the umbrella of hierarchy of content. Considering the hierarchy of content in the initial stages of design has always been the traditional approach to the design process. But how that hierarchy of […]
Each week at glassCanopy, we have a status meeting to share the progress on all of our client projects. I actually look forward to these meetings, partly because I get to check in with everyone and partly because I get to doodle. I’m a doodler, always have been; my note taking happens on […]