LinkedIn’s Blogging Platform: Should You Use It?

Yesterday, LinkedIn announced that the in-app blogging platform they initially launched to just a small set of influencers, will now become available to all LinkedIn users over the next few weeks. Should you jump in and start using the new LinkedIn blogging platform? Probably not. Opening up the blogging platform to all users certainly makes […]

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Flat Design vs. Skeuomorphism: Pros and Cons

The battle between Flat design and Skeuomorphism rages on. It started in the mid 2000’s when Microsoft brought in flat design with their Metro Design implementation. Apple had a major push to change their iOS7 and brought a lot of discussion about flat design in 2013. Apple didn’t completely do away with skeuomorphic icons, but […]

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Four Agreements in Project Management

The other day, I had a classic producer meltdown. As much as I pride myself on my pragmatism, this still happens every once in a while. Everything was going perfectly. The project plan was in place, the schedule was manageable, the resources were allotted, and our client and we were aligned. Then…things changed. Over the […]

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Channel Attribution: Which Half of Your Budget are You Wasting? (An Interview with Full Circle CRM CEO Bonnie Crater)

Remember John Wanamaker? At the turn of the 20th century, he famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This is still one of the toughest challenges for marketers today: figuring out which campaigns are the most effective at driving revenue. So, we decided […]

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glassCanopy Profile: Music in the Office

Last week, I was playing a most excellent cover of “Satan, Your Kingdom Must Come Down.” As it was playing, Jess overheard and asked, “Hey, is that Led Zeppelin?” To which I replied, “No, it’s by…Robert Plant.” She called Melanie over, told her what I said, and they both laughed and laughed. We spend a […]

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