2014 Design Trend: Hierarchy of Content

It’s quite apparent that flat design will dominate in 2014 design trends. And the concept and principles that apply to flat design fit under the umbrella of hierarchy of content. Considering the hierarchy of content in the initial stages of design has always been the traditional approach to the design process. But how that hierarchy of […]

Read More

Retargeting 101: The What & How (And Tips for Doing It Well)

Ever notice those ubiquitous ads that seem to follow you around the Internet after a visit to a product website? The common term for this advertising strategy is retargeting. How retargeting works Retargeting works a little something like this: you go to an awesome hammock website, because you need a hammock to relax in during your copious […]

Read More

Marketing Professional Services, Part 1: Give Your People a Soapbox

Marketing professional services requires that you effectively market the brands of both the company and the skilled individuals that comprise it. Too often, I see service companies promoting themselves only as organizations and not as organizations AND a collection of highly talented individuals. Focusing on the personal brands of just the top executives is not […]

Read More

Choosing the Right Narrative Perspective for Impactful Marketing Copy

As a copywriter with a degree in English, there are a lot of arcane grammatical rules I have buried away in my head. I’m the type of person who looked up the definition of “split infinitive,” just so I could use it in conversation the next time someone brought up Sandra Bullock (there’s a moment […]

Read More

Fill Those Desks: Tips for Marketing Training Services & Seminars

This is the first in a series discussing strategies for marketing professional services. A young Harvard Associate Professor will garner instant credibility as an educator just by her association with such a prestigious university. But as her prospective students shop around for the optimal classroom experience, they’ll expect to learn more about her specific credentials […]

Read More

Whimsy Is Serious Business: Tips for Effective Absurdist Marketing

Here’s a joke: what do Dracula, an obnoxious camel, a frustrated caveman, and a talking gecko have to do with car insurance? Answer: NOTHING. Don’t get the joke? That’s cool; my sense of humor is weird. And so is Geico’s marketing strategy. They’re pioneers of what I call absurdist marketing — a strategy that completely […]

Read More

Need Marketing Help? Let’s Talk.