content marketing

12 Years a Slave: Perspective is Everything

Is it possible to feel overwhelming empathy for an experience you’ve never had? 12 Years a Slave is the harrowing account of Solomon Northup, a free black man who was captured and sold into slavery in the 1840’s.  Solomon’s narrative ­— and the stories of those with whom he travels — unfolds through bravura performances, […]

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LinkedIn’s Blogging Platform: Should You Use It?

Yesterday, LinkedIn announced that the in-app blogging platform they initially launched to just a small set of influencers, will now become available to all LinkedIn users over the next few weeks. Should you jump in and start using the new LinkedIn blogging platform? Probably not. Opening up the blogging platform to all users certainly makes […]

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4 Reasons Content Marketing Is Here to Stay

Content marketing.  It’s all the hotness these days.  If you attend a marketing conference or read the journals, you can’t avoid it.  Incredibly, content marketing has even displaced social media as the new battleground between traditional PR and advertising agencies. It’s that hot. So. Is this just the latest marketing fad? Or is content marketing […]

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What is content marketing?

There seems to be a lot of confusion as to what the heck content marketing actually is.  People tend to immediately drill down to tactics when asking: “What is content marketing?” Is tweeting a bunch of infographics content marketing?  What about writing white papers? How about videos?  Yes, yes, and yes, but those are all […]

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