So yeah, this article probably isn’t very good really…There are probably a million other articles 10 times better…Umm…So, yeah. Sorry… What you should be reading instead is The Atlantic magazine’s audacious new story “The Confidence Gap.” According to the article, evidence shows that women are less self-assured than men — and that to succeed, confidence […]
Q: I’ve created an amazing new product, but no one understands how it works. What’s the best way to educate and excite potential users? A: We frequently work with large companies and start-up clients offering products and services that are relatively new to the world. But no matter how cool a product or service — […]
About five days a week, I walk or drive through Capitola Village, a small town/tourist trap in Santa Cruz, CA that has attracted visitors for 200 years or so. Maybe more. And as summer grows closer, the number of tourists also grows. Getting through the area becomes a longer, slower trip. A slower trip means I […]
Whether you are a startup coming out of the gate with a new website, or you have an existing website that’s a bit slow and clunky, don’t neglect giving some serious thought to your website hosting service. For those not already aware, web hosting is the service that your website is built on (think of […]
Many of us working in technology, startups, financial services, etc., spend in the neighborhood of 8 to 14 hours sitting at our desks every day. Not only do we sit in front of (or under) the computer for work projects, but we also use the computer for our personal lives as well — researching our […]
2014 is an exciting year for design web trends. Technologies are rapidly expanding the capabilities of what’s possible. In this blog series, we’ll look at some of the latest trends close up, and explore their value to the web. Minimalist design This week’s focus is on a design trend that may seem like a step […]
Ever notice those ubiquitous ads that seem to follow you around the Internet after a visit to a product website? The common term for this advertising strategy is retargeting. How retargeting works Retargeting works a little something like this: you go to an awesome hammock website, because you need a hammock to relax in during your copious […]
If you use a desktop or laptop computer, as well as a tablet or smartphone, then you have experience as an end user of responsive web design (RWD) — whether you realize it or not. Responsive design is a general term referring to the practice of creating a web design that will adapt well to […]
Anyone who works in technology knows their world is ever evolving. Not only do existing languages, frameworks, and platforms constantly evolve, brand new ones are born daily. No one can be an expert in everything, but it’s important to follow the trends, figure out what you need to know, and learn it. Gotta keep those […]
So, your company is itching to upgrade its website. You’ve done your due diligence and you’ve chosen a course of action that includes using a CMS (Content Management System) as the framework to build your website. There’s a good chance you’ve narrowed it down to the two most popular CMS options available today: Drupal or […]