What the Hell is… MDF?
MDF stands for “Marketing Development Funds” sometimes known as “Co-op Funds”.
MDF is money provided by a manufacturer to their sales partners so that sales partners can market (and sell) the manufacturer’s stuff. It can be structured in a lot of different ways, but is usually structured so that the manufacturer covers part (but not all) of the total cost incurred by their sales partners for specific marketing initiatives.
Want to know more?
- How Channel Partners Should Invest MDF To Accelerate Profitable Growth
- 5 Reasons Why MDF & Co-op Programs are Broken and How to Fix for Better ROI
- Is It Time To Re-Think MDF?
- MDF management:Leaving market development funds on the table
This post is the first of our ongoing What the Hell is… series defining and adding some useful context to common (and not so common) marketing acronyms and buzz words.
- Marketing to Doctors, Part 5: Measuring and Optimizing Results - December 6, 2019
- B2B newsletter best practices: Even your mother doesn’t want to read your company newsletter - September 18, 2019
- Marketing IT Infrastructure, Part 2: Messaging & Segmentation - December 17, 2018