We’re using Pardot for something it wasn’t really designed for. And it works surprisingly well. Here’s a tutorial.
As projects ramp up and we all race to deliver on deadlines, often my impulse is to shift into high gear and speed up as well. But then my intuition kicks me and says hey, slow it down — knowing that in the end, it will pay off. Slow down to go faster. This is how I […]
Many of us working in technology, startups, financial services, etc., spend in the neighborhood of 8 to 14 hours sitting at our desks every day. Not only do we sit in front of (or under) the computer for work projects, but we also use the computer for our personal lives as well — researching our […]
Two years ago, my inbox was at 28k+ unread messages. Forget overwhelming — my inbox was simply un-addressable. If something fell below the fold (50 emails), it was effectively gone forever, unless I remembered and specifically searched for it. This led to dropped communications, forgotten tasks, and a constant anxiety that I was missing something […]
My love affair with Gmail is one for the ages. If we were a movie couple, this would be Sleepless in Seattle, but with less Fate with a capital “F,” and more computers. Or When Harry Met Sally, with less Billy Crystal and more computers. Or You’ve Got Mail, with less lies and the same […]
Somewhere along the way, I became a Google devotee. All my friends (and most of my coworkers) have iPhones, while I’m a proud Samsung Galaxy owner. iCal? Try GCal. And while I haven’t made the switch from Mac to Chromebook, given my track record, it’s not that far off. Of course, the one piece of […]
In the early days of web design, when sites were beginning to show visual appeal (as opposed to the former stark white page, or horribly tiling background and blue and purple links), Adobe Photoshop was designers’ software of choice. The Workflow of Yore The workflow for web design generally looked something like this: The designer […]