For anyone — at any stage of life and career — who’d like to get more out of the “journey,” here is an uncommon, actionable approach to following passion. Inspired by strategy, not aromatherapy.
So yeah, this article probably isn’t very good really…There are probably a million other articles 10 times better…Umm…So, yeah. Sorry… What you should be reading instead is The Atlantic magazine’s audacious new story “The Confidence Gap.” According to the article, evidence shows that women are less self-assured than men — and that to succeed, confidence […]
Here’s a joke: what do Dracula, an obnoxious camel, a frustrated caveman, and a talking gecko have to do with car insurance? Answer: NOTHING. Don’t get the joke? That’s cool; my sense of humor is weird. And so is Geico’s marketing strategy. They’re pioneers of what I call absurdist marketing — a strategy that completely […]
I recently had a chance to address the executive board of one of our customers about a marketing topic of my choice. I spent a long time preparing my remarks — and even longer trying to figure out the solution to a problem that I thought would be worthy of their consideration. I was extremely […]
Working in data is the sexiest job of the century. Apparently. You wouldn’t expect to see “sexiest” and “data” often written in the same sentence, but over the last six months, I’ve being reading it more and more. As the hype around data increases, so does that sentiment. How did analytics geeks end up with […]
A recent article on PPC trends caught my eye. It reports that the average CPC for paid search ads rose again across all search engines in the fourth quarter of 2013; it currently stands at $1.33. Mobile, of course, continued its inexorable rise. And Bing is once again a market-share afterthought at 15.6%. (Thanks to The Search […]