We’re using Pardot for something it wasn’t really designed for. And it works surprisingly well. Here’s a tutorial.
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What we actually DO with that hard-won contact information and how timely we are in dealing with it is incredibly important.
Creating a simple blog can be easy. Setup doesn’t take too much work — especially if you go with a pre-designed template and a user-friendly content management system (CMS) like WordPress. Creating a well conceived, optimized blog, on the other hand? Not so simple. This is Part Two in a three-part series on my adventures in creating, launching […]
I recently had the opportunity to work on a new logo design for a small yoga practice. (FYI: Office yoga lessons are a great way to start the brand identity conversation.) I decided to document the experience from beginning to end in a two-part series, with some commentary peppered through out to give a peek into a designers process for creating what is arguably the most important (certainly ubiquitous) design element of a brand’s identity.
Last Christmas, my sister and brother-in-law bought me a web domain. Then, like most good Christmas presents, I promptly forgot about it for over a year. But in February — when my hosting company politely reminded me that I needed to renew my subscription plan — I started thinking about it again, and decided that […]
As projects ramp up and we all race to deliver on deadlines, often my impulse is to shift into high gear and speed up as well. But then my intuition kicks me and says hey, slow it down — knowing that in the end, it will pay off. Slow down to go faster. This is how I […]
We see words and read text everyday — any of you design nerds ever wonder what makes up the anatomy of a letter? There is a standard set of terms to describe the parts of a character. These terms, and the parts of the letter they represent, are often referred to as “letter anatomy” and what […]
What does preparing for a singing competition have to do with market research? Turns out, a lot! Last week, I participated in a pop song competition at Martuni’s, an SF piano bar I frequent often. The competition required me to prepare and sing two pop songs, or songs in styles that were closely related to […]
When I started as a project manager, there were just a few project management tools available, and assets were stored on a hosted server that required FTP access. If you worked in Windows, you created your project plan in MS Project. If you were a Mac person, Merlin was its equivalent. Both were secure, robust […]
Many of us working in technology, startups, financial services, etc., spend in the neighborhood of 8 to 14 hours sitting at our desks every day. Not only do we sit in front of (or under) the computer for work projects, but we also use the computer for our personal lives as well — researching our […]