We’ve all been there. The marketing team is proudly delivering inbound inquiries in what they think are both admirable quantities and quality. The sales follow-up process is just one aspect of moving from lead to sale. Before the sales follow up happens there is usually a lead handoff of between the marketing and sales teams. […]
Gone are the days when brands will let you get away with putting millions of dollars into advertising without showing measurable results. As a digital marketing professional, I have worked with a wide variety of brands from different industries and countries each with different needs, objectives, and markets. Throughout my experience, I’ve learned that the one […]
We’re using Pardot for something it wasn’t really designed for. And it works surprisingly well. Here’s a tutorial.
Many sales and marketing operations teams are stretching the boundaries of how marketing automation is used by crafting customized solutions. This enables greater agility and flexibility. Also, breakage. Here’s how to handle the inevitable.
What we actually DO with that hard-won contact information and how timely we are in dealing with it is incredibly important.