Marketing for B2B

The Elevator Pitch: Short and Sweet

With only moments to communicate what you do and leave a lasting impression, your “elevator pitch” can be a critical networking tool.  But, finding the balance of what to include and what not to include takes some honing. Below are some guidelines on how to successfully approach your elevator pitch: Engage them quickly First you have […]

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How to choose a B2B Marketing agency

1. Be rigorously honest with your needs Before you start browsing for agencies or asking industry connections for referrals, consider your company’s needs. Ask your team a couple key questions: Why do we need a marketing agency? What do we expect them to do for us? Have all your stakeholders consider these questions, brainstorm if necessary […]

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B2B vs. B2C; Services vs. Products

When writing articles for the glassCanopy marketing blog, we generally use the terminology “buyer” and “seller” as opposed to talking about “consumers”, “products”, or “services”.  This is because most of what we write is equally applicable to B2B and B2C… services and products. In those cases where we’re talking about specific use cases we make […]

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4 Reasons Content Marketing Is Here to Stay

Content marketing.  It’s all the hotness these days.  If you attend a marketing conference or read the journals, you can’t avoid it.  Incredibly, content marketing has even displaced social media as the new battleground between traditional PR and advertising agencies. It’s that hot. So. Is this just the latest marketing fad? Or is content marketing […]

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B2B Lead Generation Strategies for Twitter

Building Relationships The power of Twitter-based marketing comes from two primary factors: its opt-in status (your audiences choose to follow you); and its setting, which focuses on brief, conversational interactions. As a lead generation tool, Twitter can help B2B marketers: Engage in real-time conversations to get feedback and drive sales Increase your connection to followers interested […]

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B2B Marketing with SlideShare: 5 Tips

SlideShare is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it’s amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars. Dubbed as the “YouTube for businesses,” SlideShare is a great resource to generate leads, especially for marketers […]

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