Traditional printmaking is very dear to my heart, as it was the focus of my studies at the School of the Art Institute of Chicago. Specifically, I focused on Intaglio (etching) and screen-printing. But more and more, I’m finding modern printing processes equally interesting, as each becomes refined and specialized. And the recent rise of […]
At glassCanopy, we get really excited when we have a reason to bring some three-dimensionality into a project for printed handouts or direct mail pieces. In the early stages of concepting and brainstorming on a project, we focus on the core of a design, and how we wish to present it; how shall the story, […]
DPI:Dots Per Inch – Printing PPI: Pixels Per Inch – on screen Web resolution, and pixel size Most traditional computer monitors have a screen resolution of 72 ppi. Many devices (tablets, smartphones, laptops, etc.) have screens with a ppi that is theoretically higher; however, because 72 ppi is still the most common screen resolution, most […]
Despite the tremendous technological trends of the last two decades, sending direct mail is still an effective way to solicit customers. The tangibility of a well-designed direct mail piece can elicit a response no email or banner ad can. A recent study indicated that 73% of U.S. consumers said they prefer direct mail for brand […]