One question we often get from clients is: Should I buy or rent an email list? Our answer, pretty much always, is “No.” Buying an email list is problematic for two main reasons: The list will be crappy. Yeah, yeah, I know you’re buying it from a great source. They’re vertical specialists in your industry. It’s […]
At glassCanopy, we get really excited when we have a reason to bring some three-dimensionality into a project for printed handouts or direct mail pieces. In the early stages of concepting and brainstorming on a project, we focus on the core of a design, and how we wish to present it; how shall the story, […]
Now that we’ve settled the difference between Font and Typeface, let’s clear up the confusion with serif and sans serif. So, what’s your type(face)? Serif A serif typeface is identifiable by small, decorative lines attached to the end of each letter or symbol. Typically, serif typefaces are used for printed works and for body copy. […]
The selection of radio stations in San Francisco is pretty terrible compared to other cities where I’ve lived. As a consequence, when I’m in my car I find myself jumping around stations with great frequency, and I almost always end up stopping on a station that is playing a song I know. I’m not alone. […]
DPI: Dots Per Inch – Printing PPI: Pixels Per Inch – on screen Web resolution, and pixel size Most traditional computer monitors have a screen resolution of 72 ppi. Many devices (tablets, smartphones, laptops, etc.) have screens with a ppi that is theoretically higher; however, because 72 ppi is still the most common screen […]
Photoshop, Illustrator and InDesign are the three main programs used in design today, and are often the most commonly used in Adobe’s Creative Suite. While many operations can be performed in more than one of the applications, these programs are not interchangeable. Each one has a specialty and a designer may move from one program […]
There is a plethora of stock image websites to purchase images from these days. Some host only Royalty Free images and some host both Rights Managed and Royalty Free. Most stock image websites feature photographs, illustrations, video, audio and flash. Below is list that works well for professional client work, with a larger budget, as well […]
When sourcing images for a project of any size, unless a client has provided specific images, stock images will often be purchased. The content of stock images can range from natural landscapes, staged scenes, infographics, famous locations and celebrities. Images with iconic nature such as celebrities or Disneyland are often only available under a Rights […]
Despite the tremendous technological trends of the last two decades, sending direct mail is still an effective way to solicit customers. The tangibility of a well-designed direct mail piece can elicit a response no email or banner ad can. A recent study indicated that 73% of U.S. consumers said they prefer direct mail for brand […]