Recently, I had the opportunity to work on a new logo design for a small yoga practice. I decided to document the experience from beginning to end in a two-part series, with some commentary peppered through out to give a peek into a designers process for creating what is arguably the most important (certainly ubiquitous) design element of a brand’s identity.
Creating a simple blog can be easy. Setup doesn’t take too much work — especially if you go with a pre-designed template and a user-friendly content management system (CMS) like WordPress. Creating a well conceived, optimized blog, on the other hand? Not so simple. This is Part Two in a three-part series on my adventures in creating, launching […]
I recently had the opportunity to work on a new logo design for a small yoga practice. (FYI: Office yoga lessons are a great way to start the brand identity conversation.) I decided to document the experience from beginning to end in a two-part series, with some commentary peppered through out to give a peek into a designers process for creating what is arguably the most important (certainly ubiquitous) design element of a brand’s identity.
Logos. They’re everywhere we are. Maybe we don’t think we pay too much attention to them. But some of our more ubiquitous brands’ logos have gone through both major and subtle design overhauls — for better or worse. Here are a few examples. Identity crisis. Xerox is a steady, solid brand — we all know the company; […]
We see words and read text everyday — any of you design nerds ever wonder what makes up the anatomy of a letter? There is a standard set of terms to describe the parts of a character. These terms, and the parts of the letter they represent, are often referred to as “letter anatomy” and what […]
About five days a week, I walk or drive through Capitola Village, a small town/tourist trap in Santa Cruz, CA that has attracted visitors for 200 years or so. Maybe more. And as summer grows closer, the number of tourists also grows. Getting through the area becomes a longer, slower trip. A slower trip means I […]
Designing “above the fold” is a term that originated in newspaper layout strategy. Everything above the half fold or on the front pages of a newspaper was considered above the fold. Translated to the web for desktops, laptops, tablets and mobile devices, this concept refers to the portion of the webpage that is visible without […]
2014 is an exciting year for design web trends. Technologies are rapidly expanding the capabilities of what’s possible. In this blog series, we’ll look at some of the latest trends close up, and explore their value to the web. Minimalist design This week’s focus is on a design trend that may seem like a step […]
I recently had the pleasure of visiting the new digital music exhibit, Reboot: Music, at the San Jose Tech Museum of Innovation. I thought an exhibit comprised of sight and sound —arguably our two most powerful sensory mediums — would do well for my creative soul. As a designer, I do find a lot of inspiration in […]