Content Marketing

Are Infographics Effective? Your Brain says “Yes”

Everyone loves a good infographic. Complex information translated into a visually compelling, easily digestible little information snack? Hard to top. So are infographics effective? Yes. But those informative little eye candies often take a deceptive amount of time, effort, and expense to create. Why make an infographic when you could simply use a bulleted list and/or […]

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PPC is Boring. What’s Next?

A recent article on PPC trends caught my eye. It reports that the average CPC for paid search ads rose again across all search engines in the fourth quarter of 2013; it currently stands at $1.33. Mobile, of course, continued its inexorable rise. And Bing is once again a market-share afterthought at 15.6%.  (Thanks to The Search […]

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Content Marketing Lessons

We recently launched an ambitious content marketing initiative… for ourselves. Since we do similar projects for clients all the time, I figured that we knew what we were doing. Surely writing for ourselves, about subjects we knew so well, would be easier than the ghost-writing, prodding, and project management that goes into a typical client […]

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4 Reasons Content Marketing Is Here to Stay

Content marketing.  It’s all the hotness these days.  If you attend a marketing conference or read the journals, you can’t avoid it.  Incredibly, content marketing has even displaced social media as the new battleground between traditional PR and advertising agencies. It’s that hot. So. Is this just the latest marketing fad? Or is content marketing […]

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What is content marketing?

There seems to be a lot of confusion as to what the heck content marketing actually is.  People tend to immediately drill down to tactics when asking: “What is content marketing?” Is tweeting a bunch of infographics content marketing?  What about writing white papers? How about videos?  Yes, yes, and yes, but those are all […]

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