Content marketing continues to be a popular topic, with the term “content marketing” generating 64 million results on Google. It has become a staple of many B2B marketing departments as companies realize the impact it can have on sales and revenue, but what exactly is it? Content Marketing Definition “Content marketing is the marketing technique […]
Google constantly tweaks its search algorithms and how they present the search results. One of the features that users have been seeing a lot more of recently is Google Snippets. Let’s look at how Google snippets impact user behavior and SEO strategy for B2B brands. But first… what are Google snippets? You have probably utilized […]
Content marketing is the key to growing your brand and business. To benefit from content marketing, it is important that you utilize a variety of methods to ensure your website is optimized for Google’s search algorithm. The process of optimizing your web content for Google or other search engines is called search engine optimizing (SEO). […]
“If you can’t prove what you want to prove, demonstrate something else and pretend that they are the same thing” These words of wisdom were imparted by author Darrel Huff in a quaint little book called “How to Lie with Statistics”, published in 1954. Huff’s book introduced readers to statistics and their misuse in day-to-day […]
Science says humans now have shorter attention spans than goldfish. And yet, B2B content marketing still delivers 54% more leads than traditional outbound marketing.
Best length for a B2B marketing asset, eBook, or whitepaper? Discussion on how long your assets, eBooks, and whiteoaoers should be.