Gone are the days when brands will let you get away with putting millions of dollars into advertising without showing measurable results. As a digital marketing professional, I have worked with a wide variety of brands from different industries and countries each with different needs, objectives, and markets. Throughout my experience, I’ve learned that the one […]
Anyone who uses social media understands that your brand is only as relevant as your most recent post. It is important for companies to post regularly to ensure that they are on their customer’s radar as they scroll through their streams/newsfeeds/timelines daily. However, requiring some poor individual to stay glued to a device to post […]
What is the difference between Google Analytics Standard and Google Analytics 360 (formerly known as Google Analytics Premium), and which one should your company be using?
Working in data is the sexiest job of the century. Apparently. You wouldn’t expect to see “sexiest” and “data” often written in the same sentence, but over the last six months, I’ve being reading it more and more. As the hype around data increases, so does that sentiment. How did analytics geeks end up with […]
I am infamous in our office for complaining about Google Analytics’ habit of “continuous improvement” — the changing of their UX basically every two weeks without much warning or explanation. However, this time, I’m excited to see two new, enhanced features they’ve been rolling out over the last couple of weeks that absolutely make it […]