Analysis and Optimization

Retargeting, Segments, and Dashboards: Google Analytics Enhancements

I am infamous in our office for complaining about Google Analytics’ habit of “continuous improvement” — the changing of their UX basically every two weeks without much warning or explanation. However, this time, I’m excited to see two new, enhanced features they’ve been rolling out over the last couple of weeks that absolutely make it […]

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Channel Attribution: Which Half of Your Budget are You Wasting? (An Interview with Full Circle CRM CEO Bonnie Crater)

Remember John Wanamaker? At the turn of the 20th century, he famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This is still one of the toughest challenges for marketers today: figuring out which campaigns are the most effective at driving revenue. So, we decided […]

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