“If you can’t prove what you want to prove, demonstrate something else and pretend that they are the same thing” These words of wisdom were imparted by author Darrel Huff in a quaint little book called “How to Lie with Statistics”, published in 1954. Huff’s book introduced readers to statistics and their misuse in day-to-day […]
What are the best platforms for retargeting? Here are three that can help you achieve your retargeting goals.
These days, you can follow a movie’s production schedule for months or even years before it’s released. Director and casting rumors, set photos, interviews with the right entertainment magazines and websites, social media campaigns — no rock is left unturned for a movie that wants to build incredible anticipation. However, there’s one movie-marketing tool in particular […]
What do you mean by integrated marketing? A new client asked me this the other week. He’s a smart guy with a lot of experience, so I paused to try to give him a more thoughtful answer rather than just barfing out a definition gathered from Wikipedia (of which there are at least three). In […]
What does preparing for a singing competition have to do with market research? Turns out, a lot! Last week, I participated in a pop song competition at Martuni’s, an SF piano bar I frequent often. The competition required me to prepare and sing two pop songs, or songs in styles that were closely related to […]
About five days a week, I walk or drive through Capitola Village, a small town/tourist trap in Santa Cruz, CA that has attracted visitors for 200 years or so. Maybe more. And as summer grows closer, the number of tourists also grows. Getting through the area becomes a longer, slower trip. A slower trip means I […]
I walk through the Castro neighborhood in San Francisco on my way to work on a regular basis, often stopping by Rossi’s Deli to buy the best coffee in the world. A few months ago, I was startled to notice this bold sign for a tax group: I stopped to gape at the sign shouting […]