Many sales and marketing operations teams are stretching the boundaries of how marketing automation is used by crafting customized solutions. This enables greater agility and flexibility. Also, breakage. Here’s how to handle the inevitable.
Back in my early days of advertising, I was the “everything” girl at a small agency. Setting up the office, copywriting, managing production, and client services all fell into my court. I eventually brought in new business. My first client was a social acquaintance that managed a “fancy” restaurant in Hong Kong, and I’d somehow […]