B2B Content Marketing

Fill Those Desks: Tips for Marketing Training Services & Seminars

This is the first in a series discussing strategies for marketing professional services. A young Harvard Associate Professor will garner instant credibility as an educator just by her association with such a prestigious university. But as her prospective students shop around for the optimal classroom experience, they’ll expect to learn more about her specific credentials […]

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Whimsy Is Serious Business: Tips for Effective Absurdist Marketing

Here’s a joke: what do Dracula, an obnoxious camel, a frustrated caveman, and a talking gecko have to do with car insurance? Answer: NOTHING. Don’t get the joke? That’s cool; my sense of humor is weird. And so is Geico’s marketing strategy. They’re pioneers of what I call absurdist marketing — a strategy that completely […]

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Drupal vs. WordPress: Which CMS is Right For Your Website?

So, your company is itching to upgrade its website. You’ve done your due diligence and you’ve chosen a course of action that includes using a CMS (Content Management System) as the framework to build your website. There’s a good chance you’ve narrowed it down to the two most popular CMS options available today: Drupal or […]

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