B2B Content Marketing

Design in SlideShare: 5 Tips

Along with strong storytelling a well-designed deck is critical for success. You want high quality photos, elegant typography, and good composition. Being a designer is not required to create great looking presentations. Below are 5 tips to good design. Follow these principles and you are well on your way from good to great.   1. Keep […]

Read More

4 Reasons Content Marketing Is Here to Stay

Content marketing.  It’s all the hotness these days.  If you attend a marketing conference or read the journals, you can’t avoid it.  Incredibly, content marketing has even displaced social media as the new battleground between traditional PR and advertising agencies. It’s that hot. So. Is this just the latest marketing fad? Or is content marketing […]

Read More

B2B Lead Generation Strategies for Twitter

Building Relationships The power of Twitter-based marketing comes from two primary factors: its opt-in status (your audiences choose to follow you); and its setting, which focuses on brief, conversational interactions. As a lead generation tool, Twitter can help B2B marketers: Engage in real-time conversations to get feedback and drive sales Increase your connection to followers interested […]

Read More

Fear is B2B’s Hot, Hot Sex

“Sex Sells” Many take it as a given: sex sells. The assertion is rampant in the B2C world. Is it true?  Who cares!  Let’s just put up some pictures of hot babes and move some toothpaste! Here is an actual study about the effectiveness of marketing with sex… more here.. and here …  The main takeaway […]

Read More

Word vs. InDesign: Designing a template

We recommend building and delivering a template in Word only in cases where the document is relatively simple and will need to be edited by multiple people without familiarity or access to InDesign.  Below are just some of the reasons, design-wise, InDesign will prevail over Word. Microsoft Office Word is easily the most ubiquitous word […]

Read More

How Often Should A Company Send Emails?

There are two major kinds of emails companies send: Newsletters: These emails collect recent and upcoming company events, activity and updates in a regularly scheduled place. Announcements: These one-offs are for landmark events, like a new website, a product launch, a new partnership, or limited-time discounts. Newsletters are an easy way for potential customers to […]

Read More

B2B Marketing with SlideShare: 5 Tips

SlideShare is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it’s amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars. Dubbed as the “YouTube for businesses,” SlideShare is a great resource to generate leads, especially for marketers […]

Read More

Vector vs. Raster

When do you use an eps vs. pdf, vs. jpg or png? It all comes down to how the file is being used, but there are two main types of images: raster and vector. Raster Images A raster image is made up of pixels, the tiny squares that make up your computer screen and various […]

Read More