B2B Content Marketing

Word vs. InDesign: Designing a template

We recommend building and delivering a template in Word only in cases where the document is relatively simple and will need to be edited by multiple people without familiarity or access to InDesign.  Below are just some of the reasons, design-wise, InDesign will prevail over Word. Microsoft Office Word is easily the most ubiquitous word […]

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How Often Should A Company Send Emails?

There are two major kinds of emails companies send: Newsletters: These emails collect recent and upcoming company events, activity and updates in a regularly scheduled place. Announcements: These one-offs are for landmark events, like a new website, a product launch, a new partnership, or limited-time discounts. Newsletters are an easy way for potential customers to […]

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B2B Marketing with SlideShare: 5 Tips

SlideShare is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it’s amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars. Dubbed as the “YouTube for businesses,” SlideShare is a great resource to generate leads, especially for marketers […]

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Vector vs. Raster

When do you use an eps vs. pdf, vs. jpg or png? It all comes down to how the file is being used, but there are two main types of images: raster and vector. Raster Images A raster image is made up of pixels, the tiny squares that make up your computer screen and various […]

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Thirteen Web Design and Tech Blogs Web Producers Should Be Reading

These are some of my favorite blogs to watch.  Am I missing anything great?  Let me know! Technology: http://slashdot.org/ An oldie but a goodie… “News for nerds…” http://techcrunch.com/ Nice bite-sized pieces of internet news. http://www.theguardian.com/technology/blog There is always something interesting here. http://www.wired.com/ Another classic, packed with science, technology, and gadgets. http://theregister.co.uk “El Reg” is cheeky, […]

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Rights Managed vs. Royalty Free Images

When sourcing images for a project of any size, unless a client has provided specific images, stock images will often be purchased. The content of stock images can range from natural landscapes, staged scenes, infographics, famous locations and celebrities. Images with iconic nature such as celebrities or Disneyland are often only available under a Rights […]

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How much does glassCanopy cost?

It obviously depends on the project.  But here are the basic parameters: Our minimum project size is $10k. Our hourly rates average about $150 an hour. We have competitive pricing compared to other San Francisco marketing and advertising agencies.  On any given project, we’re unlikely to be the cheapest, but we’re far from the most […]

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