I’d love it if it were easily answered with a nice, round dollar amount but the answer is usually, “it depends.” Some of the depending factors are what is the content? and what is the budget range? From there an idea of what is required can be determined and the estimating process can begin. A […]
When sourcing images for a project of any size, unless a client has provided specific images, stock images will often be purchased. The content of stock images can range from natural landscapes, staged scenes, infographics, famous locations and celebrities. Images with iconic nature such as celebrities or Disneyland are often only available under a Rights […]
It obviously depends on the project. But here are the basic parameters: Our minimum project size is $10k. Our hourly rates average about $150 an hour. We have competitive pricing compared to other San Francisco marketing and advertising agencies. On any given project, we’re unlikely to be the cheapest, but we’re far from the most […]
The simple answer is RGB is for anything digital or on a screen, and CMYK and PMS (spot) are for print. RGB colors are additive and are created from light. When combined, red and green light rays produce yellow, blue and green produce cyan, red and blue produce magenta. Add red, green and blue to […]
Despite the tremendous technological trends of the last two decades, sending direct mail is still an effective way to solicit customers. The tangibility of a well-designed direct mail piece can elicit a response no email or banner ad can. A recent study indicated that 73% of U.S. consumers said they prefer direct mail for brand […]
We build websites for companies that usually fall within certain parameters. They need to be agile and easily updated. They need to be ready to change at a moments notice as our client’s needs change. And generally they serve a technology startup or a financial services company. But we love to look outside our niche […]
Yes we do and we treat them like family. Our freelancers are part of the gC group, not just folks for hire. We have a core team of writers, designers, strategists, and project managers who cover most tasks and responsibilities and bring in additional resources when the job requires it. If we need specialized expertise […]
There seems to be a lot of confusion as to what the heck content marketing actually is. People tend to immediately drill down to tactics when asking: “What is content marketing?” Is tweeting a bunch of infographics content marketing? What about writing white papers? How about videos? Yes, yes, and yes, but those are all […]
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