B2B Content Marketing

Editing with Microsoft Word: Git ‘Er Done!

Anyone who’s worked extensively on copy knows how tough it can be to track the changes made to the piece, who made the changes, and when the changes were made. Luckily, Microsoft Word has some pretty nifty features that make tracking changes simple. Up in the “Review” pane of Microsoft Word 2011 and higher, there […]

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The Importance of Good Kickoff Meetings

To kickoff, or not to kickoff, that is the question. Sometimes when a rush job comes in, the scope of the project is “small”, or the request seems pretty straightforward, the impulse is to just jump-in and get it cracking. This impulse should be ignored. When it comes to project management the outcome depends on […]

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When to Send Emails

Mornings are when people are trying to sift through a deluge of emails, midday is too close to lunchtime, early afternoon risks the post-lunch coma, late afternoon is too close to quitting time, the evening is spent doing anything but work, and the deep of night might as well be a black hole. Monday’s too […]

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Thesaurus.com: Not Yo’ Momma’s Thesaurus

The scene: Me, writing a blog post for a client. I pop my head up and call to Jess, who is working diligently on something design-y. “Hey Jess, what about ex post facto?” “Huh?” “For this blog post. Ex post facto. It’s perfect. Can I get away with that?” “Daniel, is that Latin?” “Yeah. But […]

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How to choose a B2B Marketing agency

1. Be rigorously honest with your needs Before you start browsing for agencies or asking industry connections for referrals, consider your company’s needs. Ask your team a couple key questions: Why do we need a marketing agency? What do we expect them to do for us? Have all your stakeholders consider these questions, brainstorm if necessary […]

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Top 6 Sites to Purchase Stock Images

There is a plethora of stock image websites to purchase images from these days. Some host only Royalty Free images and some host both Rights Managed and Royalty Free. Most stock image websites feature photographs, illustrations, video, audio and flash. Below is list that works well for professional client work, with a larger budget, as well […]

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B2B vs. B2C; Services vs. Products

When writing articles for the glassCanopy marketing blog, we generally use the terminology “buyer” and “seller” as opposed to talking about “consumers”, “products”, or “services”.  This is because most of what we write is equally applicable to B2B and B2C… services and products. In those cases where we’re talking about specific use cases we make […]

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