B2B Content Marketing

How to choose a B2B Marketing agency

1. Be rigorously honest with your needs Before you start browsing for agencies or asking industry connections for referrals, consider your company’s needs. Ask your team a couple key questions: Why do we need a marketing agency? What do we expect them to do for us? Have all your stakeholders consider these questions, brainstorm if necessary […]

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Top 6 Sites to Purchase Stock Images

There is a plethora of stock image websites to purchase images from these days. Some host only Royalty Free images and some host both Rights Managed and Royalty Free. Most stock image websites feature photographs, illustrations, video, audio and flash. Below is list that works well for professional client work, with a larger budget, as well […]

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B2B vs. B2C; Services vs. Products

When writing articles for the glassCanopy marketing blog, we generally use the terminology “buyer” and “seller” as opposed to talking about “consumers”, “products”, or “services”.  This is because most of what we write is equally applicable to B2B and B2C… services and products. In those cases where we’re talking about specific use cases we make […]

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Design in SlideShare: 5 Tips

Along with strong storytelling a well-designed deck is critical for success. You want high quality photos, elegant typography, and good composition. Being a designer is not required to create great looking presentations. Below are 5 tips to good design. Follow these principles and you are well on your way from good to great.   1. Keep […]

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4 Reasons Content Marketing Is Here to Stay

Content marketing.  It’s all the hotness these days.  If you attend a marketing conference or read the journals, you can’t avoid it.  Incredibly, content marketing has even displaced social media as the new battleground between traditional PR and advertising agencies. It’s that hot. So. Is this just the latest marketing fad? Or is content marketing […]

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B2B Lead Generation Strategies for Twitter

Building Relationships The power of Twitter-based marketing comes from two primary factors: its opt-in status (your audiences choose to follow you); and its setting, which focuses on brief, conversational interactions. As a lead generation tool, Twitter can help B2B marketers: Engage in real-time conversations to get feedback and drive sales Increase your connection to followers interested […]

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Fear is B2B’s Hot, Hot Sex

“Sex Sells” Many take it as a given: sex sells. The assertion is rampant in the B2C world. Is it true?  Who cares!  Let’s just put up some pictures of hot babes and move some toothpaste! Here is an actual study about the effectiveness of marketing with sex… more here.. and here …  The main takeaway […]

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