B2B Content Marketing

HTML Drupal Tutorial 2: More Basics

This is the second in a series of tutorials I’ll be writing on using the Drupal HTML text editor to format web content. The first tutorial covered the basics: Visual vs. text editors Making paragraphs Bolding text Italicizing text Underlining text Creating headers In this tutorial, I’ll cover some slightly more complicated HTML formatting elements […]

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How to Write a Good Creative Brief

As we learned in 3 Keys to a Great Creative Brief, a creative brief acts as a roadmap and helps to define the project and set parameters for creative exploration. There’s a reason a brief is called a brief. The temptation to include everything you know into a huge document is strong, but in this […]

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Font vs Typeface: What’s the difference?

Whether printed on giant billboards or flashing on a glowing screen — there is no denying the power of the mighty word. But we know it’s not just what you say, it’s how you say it. Literally. In fact, when evaluating a piece of content, it’s not unusual to hear observations like, “that’s a great typeface,” […]

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HTML Drupal Tutorial 1: The Basics

The first time I had to format a blog post in Drupal, it took me a solid two hours to research the basic HTML functions I needed to make it presentable. All that time on Google, just to find out how to make a few paragraphs look good. You shouldn’t have to waste so much […]

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The Elevator Pitch: Short and Sweet

With only moments to communicate what you do and leave a lasting impression, your “elevator pitch” can be a critical networking tool.  But, finding the balance of what to include and what not to include takes some honing. Below are some guidelines on how to successfully approach your elevator pitch: Engage them quickly First you have […]

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Top 10 Graphic Design Blogs

What’s an example of a dynamic design using only text? Is it possible to get excited about packaging? How are other designers optimizing images for WordPress? This layout looks blah, I need some design inspiration. This illustration rocks, where can I show it off? I want to ogle design-y things… When these questions and urges […]

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How to Use Hashtags

Tonight part.2 #tryingnewclothes #girlsonfire #wegonnarockthis #party #dominoes #white #black… http://t.co/k7LtTLU6nk — ivanatheresiakaw (@ygyeevana) December 6, 2013 Off to work! #work #suitelifeofelikrause #hotellife #twerkinghardorhardlytwerking #selfiesunday http://t.co/2LTbZCtk2B — Eli Krause (@elijahjames123) January 12, 2014 Count ’em. That’s 6 heads. SIX! #christmasinfebrewary #soexcitedjustcanthideit http://t.co/BKNKHRl4zx — Bellwoods Brewery (@bellwoodsbeer) February 22, 2013 Everywhere you look, hashtagged social media content […]

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