B2B Content Marketing

HTML Drupal Tutorial 1: The Basics

The first time I had to format a blog post in Drupal, it took me a solid two hours to research the basic HTML functions I needed to make it presentable. All that time on Google, just to find out how to make a few paragraphs look good. You shouldn’t have to waste so much […]

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The Elevator Pitch: Short and Sweet

With only moments to communicate what you do and leave a lasting impression, your “elevator pitch” can be a critical networking tool.  But, finding the balance of what to include and what not to include takes some honing. Below are some guidelines on how to successfully approach your elevator pitch: Engage them quickly First you have […]

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Top 10 Graphic Design Blogs

What’s an example of a dynamic design using only text? Is it possible to get excited about packaging? How are other designers optimizing images for WordPress? This layout looks blah, I need some design inspiration. This illustration rocks, where can I show it off? I want to ogle design-y things… When these questions and urges […]

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How to Use Hashtags

Tonight part.2 #tryingnewclothes #girlsonfire #wegonnarockthis #party #dominoes #white #black… http://t.co/k7LtTLU6nk — ivanatheresiakaw (@ygyeevana) December 6, 2013 Off to work! #work #suitelifeofelikrause #hotellife #twerkinghardorhardlytwerking #selfiesunday http://t.co/2LTbZCtk2B — Eli Krause (@elijahjames123) January 12, 2014 Count ’em. That’s 6 heads. SIX! #christmasinfebrewary #soexcitedjustcanthideit http://t.co/BKNKHRl4zx — Bellwoods Brewery (@bellwoodsbeer) February 22, 2013 Everywhere you look, hashtagged social media content […]

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3 Keys to a Great Creative Brief

A great creative brief is a vital document that should be produced for every marketing project. Much like the importance of a great kickoff meeting, a creative brief is a critical step that sets a project up for success and offers guiding principles. The Creative Compass The brief acts as a compass for the team […]

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3 Tips for Leading a Successful Conference Call

Prepping for a conference call is much more than just scheduling an hour-long conversation; you need to be organized. You need to know the location of everything that could come up in conversation. You need to be aware of how much time you have scheduled and how quickly time is passing. And, most importantly, you […]

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Print and Screen resolution: Myths and confusion explained.

DPI:Dots Per Inch – Printing PPI: Pixels Per Inch – on screen Web resolution, and pixel size Most traditional computer monitors have a screen resolution of 72 ppi. Many devices (tablets, smartphones, laptops, etc.) have screens with a ppi that is theoretically higher; however, because 72 ppi is still the most common screen resolution, most […]

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Content Marketing Lessons

We recently launched an ambitious content marketing initiative… for ourselves. Since we do similar projects for clients all the time, I figured that we knew what we were doing. Surely writing for ourselves, about subjects we knew so well, would be easier than the ghost-writing, prodding, and project management that goes into a typical client […]

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How to Run a Great Kickoff Meeting

  As we learned in What Happens in Vagueness Stays in Vagueness the kickoff meeting is critical for a successful project.  No matter how complex or simple, how large or small, the kickoff meeting is important. Keys to a great kickoff meeting: Make sure someone from each discipline attends. Define project scope and goals. Prepare […]

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