B2B Content Marketing

PPC is Boring. What’s Next?

A recent article on PPC trends caught my eye. It reports that the average CPC for paid search ads rose again across all search engines in the fourth quarter of 2013; it currently stands at $1.33. Mobile, of course, continued its inexorable rise. And Bing is once again a market-share afterthought at 15.6%.  (Thanks to The Search […]

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What’s Your Type(face)? Serif vs. Sans Serif

Now that we’ve settled the difference between Font and Typeface, let’s clear up the confusion with serif and sans serif. So, what’s your type(face)? Serif A serif typeface is identifiable by small, decorative lines attached to the end of each letter or symbol. Typically, serif typefaces are used for printed works and for body copy. […]

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HTML Drupal Tutorial 4: Fonts!

This is the fourth in a series of tutorials on using the Drupal HTML text editor to format web content. The first tutorial covered: Visual vs. text editors Making paragraphs Bolding text Italicizing text Underlining text The second tutorial covered: Creating headers Paragraph alignment Creating hyperlinks Making numbered and bulleted lists The third tutorial covered: Embedding images in content […]

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HTML Drupal Tutorial 3: How to Embed Images

This is the third in a series of tutorials I’ll be writing on using the Drupal HTML text editor to format web content. The first tutorial covered: Visual vs. text editors Making paragraphs Bolding text Italicizing text Underlining text The second tutorial covered: Creating headers Paragraph alignment Creating hyperlinks Making numbered and bulleted lists In […]

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Get off the Computer

One of the best pieces of advice for a creative block. As a designer, I get stuck in a design rut all too often. My usual go-to solution is to surf some of my favorite design blogs, hoping to feel the strike of inspiration that will solidify my idea into a design. Yet, it often doesn’t […]

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