B2B Marketing with SlideShare: 5 Tips
SlideShare is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it’s amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars. Dubbed as the “YouTube for businesses,” SlideShare is a great resource to generate leads, especially for marketers in the B2B space.
Below are 5 tips to optimize your SlideShare presentations to generate more leads:
Keep in mind that people relate to stories more than raw data, features, or benefits; stories entertain, elicit emotions, and satisfy the human need for narrative. They engage your audience and create a more personal approach to your marketing message. Find a storyline to your presentation and carry it through from start to finish. Keep it simple and don’t forget compelling imagery. If you have data to present that’s great, but be sure to provide some analysis and interpretation.
Keep the presentations short. My definition of “short” is fewer than 15 slides.
2. Optimize for SEO
Visitors to SlideShare are mostly driven by search and social channels. They are often conducting research or in need or resources, so by using the Slideshare website and tools as part of your marketing strategy, you can make it a substantial influencer in your lead generation plan.
When uploading your SlideShare presentation, take into account the SEO benefits of SlideShare. It is important to include keyword-rich titles, descriptions and tags so that Google and SlideShare can easily find your content. Make descriptions and tags keyword rich. When you upload each presentation, you can do three important things: edit the title of the presentation, write a description and add accurate tags. Make sure all of these are keyword rich so they are more easily found. The content of your slides is automatically made into transcripts, which accompany your presentations.
When you understand and smartly apply keywords, your SlideShare material can do very well on search engines.
3. Promote on Social Media
Like any part of the content marketing strategy, promotion is critical.
It’s easy to share content or promote the sharing of your content on Twitter, Facebook, LinkedIn, Google+ and Pinterest.
It’s also easy for others to embed your presentations in their own blogs giving your content more reach. You want to make sure you promote your SlideShare presentations across all your social media platforms to get the most out of your content.
4. Integrate Forms for Lead Generation
If you sign up for SlideShare Pro, you’ll have the option to capture leads with LeadShare. The lead-capturing model is a very simple tool. It’s easy for the visitor.
There are three ways your audience can contact you about your product or service:
1. When the viewer tries to download the original presentation or PDF, they will be asked to fill out a short contact form.
2. When the viewer is browsing through the presentation, the contact form will show up (after slide 10, at the end, or via a permanent display button on the player).
3. If the presentation is embedded on a blog, website, forum, social network etc., the lead form will appear there as well.
5. End with a Call to Action
Consider adding a call-to-action on the last slide with a relevant offer. When users click the link or button they leave the Slideshare presentation and are taken to the integrated form. This generates leads for the sales team, and makes Slideshare a truly valuable social marketing lead generating tool.
To get noticed in our busy marketplace, a creative B2B marketer must utilize storytelling techniques with strong visuals. SlideShare supplies the tools serve content to your audience, generate leads, gain exposure, and increase social shares.
Using the tips outlined above you should be able to maximize your presence and effort on SlideShare.