How to Write a Good Creative Brief

As we learned in 3 Keys to a Great Creative Brief, a creative brief acts as a roadmap and helps to define the project and set parameters for creative exploration. There’s a reason a brief is called a brief. The temptation to include everything you know into a huge document is strong, but in this […]

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The Elevator Pitch: Short and Sweet

With only moments to communicate what you do and leave a lasting impression, your “elevator pitch” can be a critical networking tool.  But, finding the balance of what to include and what not to include takes some honing. Below are some guidelines on how to successfully approach your elevator pitch: Engage them quickly First you have […]

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3 Keys to a Great Creative Brief

A great creative brief is a vital document that should be produced for every marketing project. Much like the importance of a great kickoff meeting, a creative brief is a critical step that sets a project up for success and offers guiding principles. The Creative Compass The brief acts as a compass for the team […]

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How to Run a Great Kickoff Meeting

  As we learned in What Happens in Vagueness Stays in Vagueness the kickoff meeting is critical for a successful project.  No matter how complex or simple, how large or small, the kickoff meeting is important. Keys to a great kickoff meeting: Make sure someone from each discipline attends. Define project scope and goals. Prepare […]

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El Jefe in the Small Office.

The Tragedy of the Commons or Who’s Responsible for Cleaning a Small Office? Running a small office such as an early-stage start-up or boutique marketing firm seems like it should be pretty straightforward. But sometimes it’s not. A challenge that often occurs in this environment is that everyone wears multiple customer-facing hats and it’s not […]

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The Importance of Good Kickoff Meetings

To kickoff, or not to kickoff, that is the question. Sometimes when a rush job comes in, the scope of the project is “small”, or the request seems pretty straightforward, the impulse is to just jump-in and get it cracking. This impulse should be ignored. When it comes to project management the outcome depends on […]

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How to choose a B2B Marketing agency

1. Be rigorously honest with your needs Before you start browsing for agencies or asking industry connections for referrals, consider your company’s needs. Ask your team a couple key questions: Why do we need a marketing agency? What do we expect them to do for us? Have all your stakeholders consider these questions, brainstorm if necessary […]

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Design in SlideShare: 5 Tips

Along with strong storytelling a well-designed deck is critical for success. You want high quality photos, elegant typography, and good composition. Being a designer is not required to create great looking presentations. Below are 5 tips to good design. Follow these principles and you are well on your way from good to great.   1. Keep […]

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B2B Marketing with SlideShare: 5 Tips

SlideShare is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it’s amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars. Dubbed as the “YouTube for businesses,” SlideShare is a great resource to generate leads, especially for marketers […]

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