Science says humans now have shorter attention spans than goldfish. And yet, B2B content marketing still delivers 54% more leads than traditional outbound marketing.
For anyone — at any stage of life and career — who’d like to get more out of the “journey,” here is an uncommon, actionable approach to following passion. Inspired by strategy, not aromatherapy.
Everyone knows there’s a big disconnect between marketing and sales. And both teams are on the hook to prove their contribution to the company bottom line. So, why can’t they get it together already?