Millennials: Personal Branding Since Birth

Millennials get called out. A lot. In fact, “millennial” is almost a curse word these days. It’s become a signifier of petty, narcissistic behavior and an entitled attitude that’s apparent in our obsessive use of Facebook, Twitter, and Instagram. “No,” our elders say, “Not everyone wants to know you went to that ceviche restaurant again. […]

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Web Trends 2014: Minimalist design

2014 is an exciting year for design web trends. Technologies are rapidly expanding the capabilities of what’s possible. In this blog series, we’ll look at some of the latest trends close up, and explore their value to the web. Minimalist design This week’s focus is on a design trend that may seem like a step […]

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3 Ways to Optimize Blog Posts for Better Reading

I am shocked – shocked! – by the number of poorly formatted web articles and blog posts I come across on a regular basis. Even some of the more polished websites still fail to spend enough quality time ensuring their content is easily digestible and flows intuitively. But there are some simple ways to optimize blog […]

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Retargeting 101: The What & How (And Tips for Doing It Well)

Ever notice those ubiquitous ads that seem to follow you around the Internet after a visit to a product website? The common term for this advertising strategy is retargeting. How retargeting works Retargeting works a little something like this: you go to an awesome hammock website, because you need a hammock to relax in during your copious […]

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Choosing the Right Narrative Perspective for Impactful Marketing Copy

As a copywriter with a degree in English, there are a lot of arcane grammatical rules I have buried away in my head. I’m the type of person who looked up the definition of “split infinitive,” just so I could use it in conversation the next time someone brought up Sandra Bullock (there’s a moment […]

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Responsive Design 101: The What, Why & How

If you use a desktop or laptop computer, as well as a tablet or smartphone, then you have experience as an end user of responsive web design (RWD) — whether you realize it or not. Responsive design is a general term referring to the practice of creating a web design that will adapt well to […]

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Whimsy Is Serious Business: Tips for Effective Absurdist Marketing

Here’s a joke: what do Dracula, an obnoxious camel, a frustrated caveman, and a talking gecko have to do with car insurance? Answer: NOTHING. Don’t get the joke? That’s cool; my sense of humor is weird. And so is Geico’s marketing strategy. They’re pioneers of what I call absurdist marketing — a strategy that completely […]

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5 Gmail Features That Make Me Swoon

My love affair with Gmail is one for the ages. If we were a movie couple, this would be Sleepless in Seattle, but with less Fate with a capital “F,” and more computers. Or When Harry Met Sally, with less Billy Crystal and more computers. Or You’ve Got Mail, with less lies and the same […]

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