Creating a Website? You Need A Site Map

Creating a simple blog can be easy. Setup doesn’t take too much work — especially if you go with a pre-designed template and a user-friendly content management system (CMS) like WordPress. Creating a well conceived, optimized blog, on the other hand? Not so simple. This is Part Two in a three-part series on my adventures in creating, launching […]

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Two Steps to Developing Your Brand

Last Christmas, my sister and brother-in-law bought me a web domain. Then, like most good Christmas presents, I promptly forgot about it for over a year. But in February — when my hosting company politely reminded me that I needed to renew my subscription plan — I started thinking about it again, and decided that […]

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Trailer Treasure: Hollywood’s Clever Drip Marketing Strategy

These days, you can follow a movie’s production schedule for months or even years before it’s released. Director and casting rumors, set photos, interviews with the right entertainment magazines and websites, social media campaigns — no rock is left unturned for a movie that wants to build incredible anticipation. However, there’s one movie-marketing tool in particular […]

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Your #1 Business Skill? Confidence. (Here are some tips)

So yeah, this article probably isn’t very good really…There are probably a million other articles 10 times better…Umm…So, yeah. Sorry… What you should be reading instead is The Atlantic magazine’s audacious new story “The Confidence Gap.” According to the article, evidence shows that women are less self-assured than men — and that to succeed, confidence […]

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How to Avoid Internet Plagiarism

I’m not unbiased when it comes to Buzzfeed, the Internet-based purveyor of quizzes, listicles and sort-of-news. It’s not that I worked or wrote for them — nothing like that. Basically, I think their content is about 95% useless. How many slideshows about Beyoncé and kittens does the world need? Hand in the Cookie Jar In […]

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