Case Study: Spirent

Background:

After Spirent Communications acquired glassCanopy client Caw Networks and several other companies, Spirent needed to integrate their offerings and promote their new product line aimed at enterprise customers. This was a new market segment for Spirent and they retained glassCanopy to help them target these big corporate customers.

glassCanopy:

• Wrote, designed, and built Spirent's new Enterprise Division’s web site
• Designed, modified, and wrote collateral such as datasheets, case studies, and white papers
• Created a new flash demo
• Developed trade show signage
• Launched a direct mail lead generation campaign
• Helped support a breakfast seminar series aimed at director-level IT decision-makers with lead generation and on-site materials.

Results:

Spirent quickly went from zero to one of the acknowledged leaders in Enterprise network testing. This new product line is now Spirent’s flagship.

See the screenshots