Portfolio
Case Study: Securent
Background:
After several years of head-down R&D, Securent was finally ready to go to market with their entitlement management security software services. They had a great product, but needed major marketing help in a hurry.
glassCanopy:
- Worked with the CEO, CTO, and senior marketing team members to define the corporate positioning
- Designed new branding with an updated logo
- Designed and launched their web site
- Wrote all-new collateral
Results:
Eight months after launch and gaining quick traction, Securent was acquired by Cisco for $100 million.
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