Case Study: Interwoven

Background:

Interwoven wanted to expand the market share of their WorkSite MP product. We worked with them to target and develp a campaign aimed at the Financial Services sector.

glassCanopy:

• Designed and implemented an integrated USPS/email/telemarketing campaign aimed at VP level and above financial services executives

Results:

A fantastic success. The culmination of the campaign—a dinner at the Jockey Club in New York City- was so full that a few Interwoven employees who had flown in for the event were sitting outside due to fire regulations. In one night, Interwoven was able to pry open an entire new market segment.

See the screenshots