Trailer Treasure: Hollywood’s Clever Drip Marketing Strategy

These days, you can follow a movie’s production schedule for months or even years before it’s released. Director and casting rumors, set photos, interviews with the right entertainment magazines and websites, social media campaigns — no rock is left unturned for a movie that wants to build incredible anticipation. However, there’s one movie-marketing tool in particular […]

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First Impressions: How To Introduce Your Product to The World

Q: I’ve created an amazing new product, but no one understands how it works. What’s the best way to educate and excite potential users?   A: We frequently work with large companies and start-up clients offering products and services that are relatively new to the world. But no matter how cool a product or service — […]

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Embedding YouTube Videos in WordPress

I love making my blog posts as dynamic as possible. Often, that means I want to include a video. Maybe it’s a tutorial I love, or perhaps it’s a song that’s extremely relevant to my topic. Regardless, including on-topic videos in your blog post can help you capture – and keep – your audience’s attention. […]

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