First Impressions: How To Introduce Your Product to The World

Q: I’ve created an amazing new product, but no one understands how it works. What’s the best way to educate and excite potential users?   A: We frequently work with large companies and start-up clients offering products and services that are relatively new to the world. But no matter how cool a product or service — […]

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Retargeting 101: The What & How (And Tips for Doing It Well)

Ever notice those ubiquitous ads that seem to follow you around the Internet after a visit to a product website? The common term for this advertising strategy is retargeting. How retargeting works Retargeting works a little something like this: you go to an awesome hammock website, because you need a hammock to relax in during your copious […]

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The Elevator Pitch: Short and Sweet

With only moments to communicate what you do and leave a lasting impression, your “elevator pitch” can be a critical networking tool.  But, finding the balance of what to include and what not to include takes some honing. Below are some guidelines on how to successfully approach your elevator pitch: Engage them quickly First you have […]

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