We’ve all been there. The marketing team is proudly delivering inbound inquiries in what they think are both admirable quantities and quality. The sales follow-up process is just one aspect of moving from lead to sale. Before the sales follow up happens there is usually a lead handoff of between the marketing and sales teams. […]
Content marketing is the key to growing your brand and business. To benefit from content marketing, it is important that you utilize a variety of methods to ensure your website is optimized for Google’s search algorithm. The process of optimizing your web content for Google or other search engines is called search engine optimizing (SEO). […]
“If you can’t prove what you want to prove, demonstrate something else and pretend that they are the same thing” These words of wisdom were imparted by author Darrel Huff in a quaint little book called “How to Lie with Statistics”, published in 1954. Huff’s book introduced readers to statistics and their misuse in day-to-day […]
Science says humans now have shorter attention spans than goldfish. And yet, B2B content marketing still delivers 54% more leads than traditional outbound marketing.
Marketing today can and should be approached in much the same way you do in building features or running a dev organization (i.e. it’s not that scary).
Everyone knows there’s a big disconnect between marketing and sales. And both teams are on the hook to prove their contribution to the company bottom line. So, why can’t they get it together already?