“If you can’t prove what you want to prove, demonstrate something else and pretend that they are the same thing” These words of wisdom were imparted by author Darrel Huff in a quaint little book called “How to Lie with Statistics”, published in 1954. Huff’s book introduced readers to statistics and their misuse in day-to-day […]
Science says humans now have shorter attention spans than goldfish. And yet, B2B content marketing still delivers 54% more leads than traditional outbound marketing.
Marketing today can and should be approached in much the same way you do in building features or running a dev organization (i.e. it’s not that scary).
Everyone knows there’s a big disconnect between marketing and sales. And both teams are on the hook to prove their contribution to the company bottom line. So, why can’t they get it together already?