For anyone — at any stage of life and career — who’d like to get more out of the “journey,” here is an uncommon, actionable approach to following passion. Inspired by strategy, not aromatherapy.
Recently, I had the opportunity to work on a new logo design for a small yoga practice. I decided to document the experience from beginning to end in a two-part series, with some commentary peppered through out to give a peek into a designers process for creating what is arguably the most important (certainly ubiquitous) design element of a brand’s identity.
I recently had the opportunity to work on a new logo design for a small yoga practice. (FYI: Office yoga lessons are a great way to start the brand identity conversation.) I decided to document the experience from beginning to end in a two-part series, with some commentary peppered through out to give a peek into a designers process for creating what is arguably the most important (certainly ubiquitous) design element of a brand’s identity.
Logos. They’re everywhere we are. Maybe we don’t think we pay too much attention to them. But some of our more ubiquitous brands’ logos have gone through both major and subtle design overhauls — for better or worse. Here are a few examples. Identity crisis. Xerox is a steady, solid brand — we all know the company; […]
So yeah, this article probably isn’t very good really…There are probably a million other articles 10 times better…Umm…So, yeah. Sorry… What you should be reading instead is The Atlantic magazine’s audacious new story “The Confidence Gap.” According to the article, evidence shows that women are less self-assured than men — and that to succeed, confidence […]
About five days a week, I walk or drive through Capitola Village, a small town/tourist trap in Santa Cruz, CA that has attracted visitors for 200 years or so. Maybe more. And as summer grows closer, the number of tourists also grows. Getting through the area becomes a longer, slower trip. A slower trip means I […]
Many of us working in technology, startups, financial services, etc., spend in the neighborhood of 8 to 14 hours sitting at our desks every day. Not only do we sit in front of (or under) the computer for work projects, but we also use the computer for our personal lives as well — researching our […]
2014 is an exciting year for design web trends. Technologies are rapidly expanding the capabilities of what’s possible. In this blog series, we’ll look at some of the latest trends close up, and explore their value to the web. Minimalist design This week’s focus is on a design trend that may seem like a step […]
Two years ago, my inbox was at 28k+ unread messages. Forget overwhelming — my inbox was simply un-addressable. If something fell below the fold (50 emails), it was effectively gone forever, unless I remembered and specifically searched for it. This led to dropped communications, forgotten tasks, and a constant anxiety that I was missing something […]