Email Marketing

Trailer Treasure: Hollywood’s Clever Drip Marketing Strategy

These days, you can follow a movie’s production schedule for months or even years before it’s released. Director and casting rumors, set photos, interviews with the right entertainment magazines and websites, social media campaigns — no rock is left unturned for a movie that wants to build incredible anticipation. However, there’s one movie-marketing tool in particular […]

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When to Send Emails

Mornings are when people are trying to sift through a deluge of emails, midday is too close to lunchtime, early afternoon risks the post-lunch coma, late afternoon is too close to quitting time, the evening is spent doing anything but work, and the deep of night might as well be a black hole. Monday’s too […]

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How Often Should A Company Send Emails?

There are two major kinds of emails companies send: Newsletters: These emails collect recent and upcoming company events, activity and updates in a regularly scheduled place. Announcements: These one-offs are for landmark events, like a new website, a product launch, a new partnership, or limited-time discounts. Newsletters are an easy way for potential customers to […]

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