Channel Attribution: Which Half of Your Budget are You Wasting? (An Interview with Full Circle CRM CEO Bonnie Crater)

Remember John Wanamaker? At the turn of the 20th century, he famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This is still one of the toughest challenges for marketers today: figuring out which campaigns are the most effective at driving revenue. So, we decided […]

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The Elevator Pitch: Short and Sweet

With only moments to communicate what you do and leave a lasting impression, your “elevator pitch” can be a critical networking tool.  But, finding the balance of what to include and what not to include takes some honing. Below are some guidelines on how to successfully approach your elevator pitch: Engage them quickly First you have […]

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Fear is B2B’s Hot, Hot Sex

“Sex Sells” Many take it as a given: sex sells. The assertion is rampant in the B2C world. Is it true?  Who cares!  Let’s just put up some pictures of hot babes and move some toothpaste! Here is an actual study about the effectiveness of marketing with sex… more here.. and here …  The main takeaway […]

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