SEO strategy - searcher intent - header image

SEO Strategy: Searcher Intent, Keywords, and On-Page Optimization

Content marketing is the key to growing your brand and business. To benefit from content marketing, it is important that you utilize a variety of methods to ensure your website is optimized for Google’s search algorithm. The process of optimizing your web content for Google or other search engines is called search engine optimizing (SEO). […]

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lying with statistics

Lying with Statistics: A Primer for Marketers and their Clients

   “If you can’t prove what you want to prove, demonstrate something else and pretend that they are the same thing” These words of wisdom were imparted by author Darrel Huff in a quaint little book called “How to Lie with Statistics”, published in 1954. Huff’s book introduced readers to statistics and their misuse in day-to-day […]

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Trailer Treasure: Hollywood’s Clever Drip Marketing Strategy

These days, you can follow a movie’s production schedule for months or even years before it’s released. Director and casting rumors, set photos, interviews with the right entertainment magazines and websites, social media campaigns — no rock is left unturned for a movie that wants to build incredible anticipation. However, there’s one movie-marketing tool in particular […]

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Marketing Professional Services, Part 1: Give Your People a Soapbox

Marketing professional services requires that you effectively market the brands of both the company and the skilled individuals that comprise it. Too often, I see service companies promoting themselves only as organizations and not as organizations AND a collection of highly talented individuals. Focusing on the personal brands of just the top executives is not […]

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