Gone are the days when brands will let you get away with putting millions of dollars into advertising without showing measurable results. As a digital marketing professional, I have worked with a wide variety of brands from different industries and countries each with different needs, objectives, and markets. Throughout my experience, I’ve learned that the one […]
Anyone who uses social media understands that your brand is only as relevant as your most recent post. It is important for companies to post regularly to ensure that they are on their customer’s radar as they scroll through their streams/newsfeeds/timelines daily. However, requiring some poor individual to stay glued to a device to post […]
What is the difference between Google Analytics Standard and Google Analytics 360 (formerly known as Google Analytics Premium), and which one should your company be using?