Your #1 Business Skill? Confidence. (Here are some tips)

So yeah, this article probably isn’t very good really…There are probably a million other articles 10 times better…Umm…So, yeah. Sorry… What you should be reading instead is The Atlantic magazine’s audacious new story “The Confidence Gap.” According to the article, evidence shows that women are less self-assured than men — and that to succeed, confidence […]

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First Impressions: How To Introduce Your Product to The World

Q: I’ve created an amazing new product, but no one understands how it works. What’s the best way to educate and excite potential users?   A: We frequently work with large companies and start-up clients offering products and services that are relatively new to the world. But no matter how cool a product or service — […]

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How to Avoid Internet Plagiarism

I’m not unbiased when it comes to Buzzfeed, the Internet-based purveyor of quizzes, listicles and sort-of-news. It’s not that I worked or wrote for them — nothing like that. Basically, I think their content is about 95% useless. How many slideshows about Beyoncé and kittens does the world need? Hand in the Cookie Jar In […]

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I Saw the Sign: Lessons in Creating Compelling Signage

About five days a week, I walk or drive through Capitola Village, a small town/tourist trap in Santa Cruz, CA that has attracted visitors for 200 years or so. Maybe more. And as summer grows closer, the number of tourists also grows. Getting through the area becomes a longer, slower trip. A slower trip means I […]

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