How to Avoid Internet Plagiarism

I’m not unbiased when it comes to Buzzfeed, the Internet-based purveyor of quizzes, listicles and sort-of-news. It’s not that I worked or wrote for them — nothing like that. Basically, I think their content is about 95% useless. How many slideshows about Beyoncé and kittens does the world need? Hand in the Cookie Jar In […]

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I Saw the Sign: Lessons in Creating Compelling Signage

About five days a week, I walk or drive through Capitola Village, a small town/tourist trap in Santa Cruz, CA that has attracted visitors for 200 years or so. Maybe more. And as summer grows closer, the number of tourists also grows. Getting through the area becomes a longer, slower trip. A slower trip means I […]

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How to Write Gender-Neutral Content

One of our clients had a bit of a surprise encounter with a Twitter follower a few weeks ago over an email they’d sent. Our client had referred to a user within their target demographic with a generic “he,” pronoun, and the Twitter follower was offended that our client assumed their target demographic was male. […]

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